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Optimizing a site for the Google search engine is a lot more complex than many people think. There are many factors that rank your website on Google, which are not easily fixed by a self-help article or screencast. These include site architecture, website speed, and high-quality backlinks.

Finding a competitive strategy isn’t an easy process. It’s time to stop your website ranking lower than your competitors.

Website ranking is an important metric for any website. The higher the ranking, the more traffic it gets. If your site is not ranking in the google search engine, this means that you are losing out on potential customers.

Google has a complex algorithm that ranks websites based on various factors, such as user experience and content quality. This makes it difficult to rank high in the SERPs (search engine results pages) without employing SEO (search engine optimization) techniques like keyword research and link building. Audit your website to find “Why you fail in website ranking on google”.

What is important in a website’s ranking?

Website ranking on Google is a very important aspect of digital marketing. It is also one of the most difficult aspects to get right. There are many factors that contribute to the success or failure of a website in Google search results.

Some of these factors are:

Site speed to rank up your website on Google

Trying to look at why you failed in website ranking on Google. Consider site speed 

in auditing your site. Page load time in mobile phones is a hot topic in SEO. 

There is a lot of emphasis on Google’s Mobilegeddon(the name for Google’s search 

engine algorithm update for smartphones April 21, 2015).

In fact, page speed time in website improvement is 

considered one of the main factors of search ranking. But the question is how 

fast the page speed should be?

Go to PageSpeed insights to check the loading time speed of your website.

Mobile responsiveness to rank your website on Google

Mobile responsiveness is a term used in website improvement.
It means whether a site is looking good or working well in function and style on all devices.
Now people are using devices of different sizes. It is mandatory for a website to look perfect for users on all devices. 
A mobile responsive website has a layout that adjusts to the screen of the device.

There are three types of mobile responsive screen sizes.

• Desktop screen
• Tablet screen
• Mobile phone screen

Go to https://search.google.com/test/mobile-friendly to test your

website.

Quality content to rank your website on Google

Quality content could be the answer to “Why you fail in website ranking on Google”. Quality content means providing all the information and values your visitor needs. Quality content is organized and published to facilitate your reader or visitor. So be alert in publishing content on your website. 

User experience

The Importance of User Experience in Website Improvement

If you’re looking to improve your website and make it more successful, there are several things you can do to attract new traffic and encourage people to return to your site again and again. One of the best ways to do this is by improving your user experience, or UX for short. User experience refers to how users interact with the content on your site, from reading articles to shopping for products.

What is User Experience (UX)?

The word experience is key because it isn’t just about how pretty your site looks—it’s about how easily a user can accomplish his or her goals on your site. It is not enough to merely produce content, products, and services that are amazing; if you don’t consider a customer’s experience, those amazing creations will go unused.

Why User Experience Matters to Rank Up Your Website on Google

If your users can’t easily navigate or understand your website, you’re never going to convert them into customers. That’s why user experience (UX) is such an important part of conversion optimization. It’s what makes sure that visitors become leads and leads become paying customers.

Defining the Role of UX

The importance of user experience is not as straightforward as it may seem. UX has been changing and growing ever since its inception, which means that it’s important to define exactly what user experience means to you. What is your primary goal with a website? Is it sales? Retention? Conversion rates? Identifying your goal will help you better understand what kind of experience users should be having on your site and how your design can improve their lives or your business.

Social signals

The Role of Social Signals in Ranking

Social signals have been part of the Google ranking algorithm since the beginning, and they have only grown in importance over time. But what are social signals, exactly? And why do you need them? Here’s an overview of how social signals work and what you can do to improve your site rankings by getting more of them in your marketing mix.

How social signals help with ranking

Not so long ago, if you were looking to increase your rankings, you might have considered a few things: buying links or paying an affiliate to link back to your site. While there’s nothing wrong with these tactics (and they can even help to boost rankings), social signals seem to be far more effective when it comes to getting into Google’s good graces.

Why Google uses social signals

Google uses a website’s social signals to determine trust. If your website has very little or no social signals, Google may rank it lower than others.

Where to put your URL

Search engines are all about relevancy, and they use a variety of signals to determine how relevant your site is to a given query. One little-known signal that’s becoming increasingly important is social sharing. The more people share a page on social media (i.e., Like it, retweet it), Google considers that page to be even more relevant for that query.

What posts are most helpful?

Facebook, Twitter, Pinterest, and Google Plus are increasingly seen as powerful signals for search engines. While social signals alone cannot rank a website’s content higher in search results, they can help your site move up from its ranking on these platforms. The way social media algorithms work is hard to explain but they value shares that people make.

Google’s updates in website ranking on google

Take a look at Google updates while curious about why you failed in website ranking on Google. As the competition in digital marketing continues to be more intense, it becomes difficult to keep up with Google’s updates.

In order to rank on Google, a website needs to have both relevance and authority. Relevance is how well a website meets a user’s needs or desires. Authority is how trustworthy a site is based on its quality and quantity of links from other websites.

There are many reasons why one could fail in their rankings on Google, but there are some that are more common than others:

Strong competition 

Low content for the users

Poor backlinks

Poor on-page SEO

Poor UI

When you focus on finding a solution for your site not ranking on google then you should check and make an audit of your site. It will help you find the right solution. All these factors help to rank your website on Google.